PPC Search Engine Marketing Management
Effective marketing is within reach if you're privy to the secrets of many successful online businesses. At Update Small Business, we bring you an inside look at what is working for the industry's top professionals, as well as cautionary tales from experienced veterans of the marketing field.
One hot topic on which we continue to move the debate forward is web analytics; and pay per click advertising (PPC) is a vital component to this model. With web analytics, your business will grow through a quantifiable and methodical approach to marketing. Pay per click advertising is an ideal tool for doing this and is often addressed at Update Small Business. Quality search engine optimization is another integral part that assures the effectiveness of the pay per click landing pages.
Given that pay per click advertising enables your business to gain optimal exposure at minimal risk, there are other significant advantages to this type of campaign.
- PPC service allows you to directly monitor the success of specific advertisements to drive targeted traffic to your site.
- PPC advertising is useful when a company is engaged in a limited time offer and wants to immediately drive highly specified traffic to its site. This allows the content of the advertisement to be adjusted rapidly. This flexibility allows your business to respond to fast-paced changes effectively.
- For businesses that can only afford to allocate a limited portion of financial resources to PPC initiatives, the priority becomes attracting a highly targeted quality visitor rather a high volume of less desirable visitors. Over time, companies in this position can foster enduring leads that prove profitable in the long term rather than having a high volume of visitors with a low retention rate.
Because PPC advertising and search engine marketing are among the most effective methods of promotion on the web, such services are in high demand. With giants in the industry such as Google AdWords and Yahoo Search Marketing dominating the field, it's easy to forget that multitudes of other companies offer PPC services.
Since PPC campaign management can be very labor intensive ( it requires an immense amount of monitoring and know-how to get it right), most small business owners are woefully unprepared to tackle this effective but all-encompassing task. They need to focus on the daily operations and long term growth of their company instead.
Top placement on search pages can come at a high price and, often times; many small businesses get caught in the trap of paying too much for pay per click advertising campaigns. This is an issue addressed extensively at Update Small Business. Sticking to a reasonable budget throughout the course of using PPC advertising is important in order to avoid wasting valuable funds on the alluring, though unlikely, prospect of consistently high returns.
Ultimately, by monitoring the return on investment and working closely with qualified PPC professionals, your business can achieve success with PPC as an essential tool in today's online marketing arsenal.
Pay Per Click Campaign Management Services
Discover the Top 6 Reasons you should select us for managing your Pay Per Click (PPC) campaigns.
- Our team is certified by Google Adwords, Yahoo! Search Marketing and Microsoft adCenter as Adwords qualified, Yahoo! search marketing ambassadors and Microsoft adExcellence members respectively.
- This team has a great deal of experience in managing Pay Per Click accounts.
- Only the latest technology is used so the team keeps abreast of latest trends from the search engine industry.
- The team has a great relationship with Google AdWords because of the team's commitment to excellence. No Google slaps here.
- You will get quality work at very competitive prices!
- Our goal is for you to yield a greater return on investment on your advertising money
Our management fees include the following services:
- Initial consultation and account set up,
- Keyword research and bid management,
- Geo targeting, local search campaigns (if appropriate),
- Negative keywords,
- A/B ad copy and testing,
- Landing page consultation,
- Click fraud support,
- Weekly and monthly reports
Our fees do not include the monthly click charges that will be billed to you by Google etc. (You will determine your own budget).
Pricing plans:
1,000 keyword research and 13 hours per month = $295 2,000 keyword research and 25 hours per month = $485 5,000 keyword research and 40 hours per month = $720 Unlimited keyword research and 50 hours per month = $825
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