clipped from www.techcrunch.com

Since you see it every time you open your web browser, a good start page is key. Google has a pretty good option with iGoogle, which is highly customizable. But as social networking continues to rise in popularity, an increasing number of people just have something like Facebook as their main page. ZooLoo is kind of like iGoogle meets Facebook.

When you set up your ZooLoo account, you are given a dashboard which contains customizable widgets just like iGoogle. But you’ll see along both the top and bottom of the site elements that lead you to the more social aspects. Along the bottom, is your Facebook-style chat bar and options area. At the top of the main page you’ll find the tools to control your site and manage your media (pictures and videos).

The freemium model hasn’t exactly taken off in the traditional social networking market. But ZooLoo gives you some things that are a bit more like an online office service, such as calendaring.