Trust and faith in a product or service will always give a small business the competitive edge. A small business achieves this by communicating through email, phone or regular mail. When you can maintain this connection, you establish trust and are top of mind when it comes to buying. Traditional methods include holiday-themed postcards. Emails can be dressed up for the holidays. Follow-up voice broadcasts that thank your customers for their business will differentiate you.

“In 2009 I’m going to focus on not only getting more customers signed up, but also devise new ways to help our customers quickly get comfortable with our small business management software” Daniel Barnett, Founder of WORKetc …

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The Toilet Paper Entrepreneur | I am Holding You Accountable To …

If you are not spending time with your customers now, then your competition is.

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