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7th December
2009
written by Lori


Selling Products With Web Analytics


:: Three Web Analytics Insights to Help Merchants Sell More Products This Holiday
::


Best Selling Items by Category: You might think you know what products are “hot” right now in the minds of consumers but it’s only the buying visitors that can provide you with accurate data in this regard. Presenting three to four of the best-selling items by category (perhaps in the past day or week) applies a bit of pressure to the shopper as they can clearly see what others are purchasing and want to get in on the action. While many will argue that using social media to identify what items are flying off the virtual shelves, these resources are often a bit misguided. Only your analytics account won’t lie.

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20th July
2009
written by Lori

25 High Quality Free Fonts for Professional Design

Regardless of industry and product top quality usually comes at high prize. When it comes to Fonts the same fundamental rule applies. The prize of good Fonts usually reflects their quality and start at around $50 going up to thousands of dollars. This may not fit into the budget of most minor design jobs and fortunately there are free alternatives that really is worth investigating before purchasing fonts. This article will give you an overview of some high quality free fonts available for use in professional designs. Please take a minute to review licens terms before using any of the fonts as this may change. Also please leave a comment if you know an excellent free font. (more…)

17th July
2009
written by Lori
Here are some  must know small business website basics but beware.  Do-it-yourself websites that look unprofessional or which are not search engine friendly
will be costly to your business image and wallet.
clipped from www.forbes.com
In Pictures: 16 Solid Small-Biz Web Site Design Tips

The Internet has proved a powerful equalizer for small businesses. But entrepreneurs can’t just build Web sites these days–they have to build great ones that truly snag viewers and turn them into paying customers. With that in mind, here are loads of important tips–courtesy of Web designers and search-engine optimization experts–for small businesses looking to construct or improve their sites. Even if you don’t do the programming yourself, these guidelines will help you work more effectively with the folks who will. Don’t leave your success in their hands.

clipped from www.forbes.com

Choose an Obvious Domain Name

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Website Magazine

20th March
2009
written by Lori

Web analytics can go way beyond the basics offered by Google (which are great for being free).  Eventually, small businesses will need to know more.

Here is an article from Website Magazine:

Analytics Master List - 15+ Solutions

Microsoft shut the doors on its analytics offering recently. While not too many Web professionals are scurrying around looking for an alternative yet, there are certainly plenty out there. Google Analytics is a fine solution for those looking to gather some insights from the consumer traffic moving through their websites, but with so many other (some might argue better) options in the market, where will Web professionals turn?

Many Web professionals choose an analytics solution because of its price, not its feature set, which might be one reason, but with so many providers on the market, perhaps it’s time to take a look around at the competition. Here are 20-plus analytics vendors and a brief overview of their services.

Is the web analytics solution that you utilize missing from this list? If so, comment below to share that information with other Website Magazine readers.


AT Internet - A provider of both Web analytics and online intelligence solutions, AT Internet’s XiTi Analyzer II has key features that include optimized tagging methodology, ClickZone heatmaps and overlay, customizable dashboards, measurement of rich media, navigation optimization, qualitative analytics, mobile analytics and on-demand reporting.

Auriq Systems - AuriQ systems’s RTmetrics features several interesting website analysis features, including an intuitive visual path analysis, search engine optimization reports, clickstream analysis, mapping features, and flexible data collection methods. A 30-day trial is available at no cost.

BLVD Status - One of the more popular free analytics providers, BLVD Status offers a robust suite of features including RSS and form conversion tracking, outgoing link conversion tracking, real-time tracking and other commons analytics functionality and reports. WordPress bloggers can even use the BLVD Status WP Plugin.

Coremetrics - As one of the premier providers of analytics solutions, CoreMetrics Analytics features a robust content analysis, scenario analysis, profile mining, onsite search, multichannel and multi-site analytics. Suited especially for merchants, Coremetrics offers the ability to map product and promotional effectiveness based on site goals.

DC Storm - DC Storm provides an integrated Web analytics and PPC optimziation solution. Its analytics offering, Storm Analytics, offers users several standard features, but differentiates itself through the use of custom rules applicable to distinct traffic sources, helpful for tracking PPC and organic traffic.

etracker - The various analytics solutions provided by etracker (ranging in price from US$15-$215 based on page impressions) is a SaaS solution with decent features including overlay maps, tracking forecasting, and several other basic features. Advanced features are available only on advanced and unlimited plans.

eVisit Analyst - Offering a suite of reporting tools that focus on customer interaction and through advanced filtering and key data analysis can reveal individual customer behavior. eVisit Analyst offer specific solutions for mobile analytics, analytics for retail enterprises, governmental and education institutions, finance and media properties.

Facilitate Digital - More of a digital marketing system, the FaciliateOne system from Faciliate Digital brings together data from multiple digital marketing touchpoints. From online display and rich media to Web analytics to workfllow toolsets, the solution offers one view from one system for multi-channel marketers.

Intellitracker - Web analytics from Intellitracker are focused solutions to help online marketers understand their visitors with features such as deep profiling capabilities, Intellimap (which stores every click a visitor makes), the collaborative Desktop working environment, Applink which can stream data to third-party apps and a whole lot more.

Lyris (Clicktracks) - The Web analytics software solutions from Lyris are a powerful way to identify visitor-conversion performance data (even down to the keyword level). The software enables users to compare segments, understand visitor behavior, and develop landing pages populated with the correct tracking ocde. Merchants can even import shopping cart data.

MarketWave - A Web analytics solution for businesses, MarketWave provides tracking of key performance indicators through its online dashboard, offers a conversion manager and funnel reporting, automatic ROI calculations, DataLink functionality (which connects online and offline data) and quite a few more interesting features.

Omniture - More of an online business optimziation suite than a web analytics provider alone, Omniture’s SiteCatalyst touts an actionable offering with features such as pre-built reporting and analytics, mobile analytics, innovative work flow, video and social optimization reports, advanced segmentation and flexible data integration.

SmarterStats - This web log analytics tool is suited to either single websites or those across a distributed network. Features include smart reporting tools that understand real traffic (and note spider traffic), robust data mining tools, an architecture that allows for multiple installations methods to log files locally or remotely, and a reliable administration system.

VisiStat - Website tracking solution VisiStat provides all of the traditional analytics data, but differentiates itself through its more powerful features, such as user notes that can be included “sticky-style” into reports to indicate important events or reminders, a Stats API for advanced users to take raw data and create custom reports, page grouping and isolation, browser filtering, and much more.

WebTrends - Another of the leaders in Web analytics and marketing intelligence, WebTrends offers an solution that can be tailored to specific users or lines of business, provides detailed reporting, a subscription pricing model, automatic upgrades and flexible support options.

Woopra - One of the richest user interfaces of all providers, Woopra is a personal favorite that is unique as it provides live tracking and web statistics. Users can manage multiple blogs or websites, features searchable data, a click-to-chat feature and visitor and member tagging.

Yahoo! Web Analytics - Formerly IndexTools, the website reporting system - in addition to its real time analytics - offers a helpful exeutive dashboard to quickly set goals, custom reports, advanced path analytics, marketing workflow management, comparative reporting and advanced PPC campaign management to track and optimize PPC campaigns.


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Website Magazine


20th March
2009
written by Lori

Here are some considerations for small businesses who are still unsure as to why it is important to establish a strong online presence:

“ Social media – blogs, social networks,
consumer-created video – is a longterm
trend that is changing how brands
must communicate with their customers.
Marketers and PR professionals must
change their business practices from
creating compelling communications, to
having a bi-directional conversation with
consumers and becoming great listeners
and active participants in the word-of-mouth
brand dialogues.” Andrew Bernstein, President TNS Cymfony

“ So few decisions are
made without any input
from online research, from
choosing a new home or a
school for our children – the
input of the internet into the
decision making process
makes it one of the most
important influencers in our
life choices.”
Barry Lemmon, Global Head of
Retail & Shopper Insights, TNS

Indeed, as 8 out of 10 people say,
they use the internet as a source
of information and more than 3 in
5 specifically research a product
or service prior to purchasing.

Looking in more detail at particular
purchases, (both online and offline) and
the relative contribution of the internet
to the process we see that:
Of those who had bought a holiday gift in
the previous 4 weeks, 86% thought
the internet played a crucial or
important role in the process.
• More than three quarters of those
who had bought a PC stated the
internet was similarly important. Only
7% said they didn’t use the internet
at all in the process.
• The Chinese continue to stand out
in their internet use and behaviour.
No less than 99% of our Chinese
respondents said the internet played
a role in their purchase of a PC
and 98% a role in the purchase of
a mobile phone. In general, they
appear to utilise the internet in their
purchases more than any other
nation that we surveyed.

Source: Digital World/Digital Life by TNS Global

TNS is a global market information and insight group.

Website Magazine


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