clipped from www.webinknow.com

8 tips to make your YouTube video go viral

Tip # 1 – Homemade is just fine You don’t need to hire a professional. A homemade quality video can work great. But plan ahead and shoot several takes to get it right.

Tip #2 –Your video should be no longer then 2 minutes (preferably less) Think very short. Although YouTube will accept a video that is less than 10 minutes, smaller than 100MB try to make the video between 30 seconds and 2 minutes.

Tip #3 — Make your description clear and specific. To best promote your video, you’ll want its text description on YouTube to be accurate and interesting. Use descriptive keywords and language that people will find when they search for videos like yours. And use the correct categorizations on YouTube so people will find it.

clipped from mashable.com

Do You Pass the Social Media Recruitment Test?

With the emergence of social media sites like LinkedIn (), Facebook (), and Twitter (), and their user bases growing by the millions, one would think that a headhunter’s job just got much easier. I mean let’s face it; nowadays we can find anybody whether it’s on one of these social networking sites, on a blog, discussion board, alumni list or via true and tried headhunting techniques.

So in today’s world of information overload where talent is literally available by the truckloads, I thought it would be relevant to write a post about how we evaluate a candidate’s social media footprint to determine (when all else is equal) which candidates we would contact and which ones get left by the wayside. I posed the following question to make it simple:

clipped from www.webatsimon.com

Ad Futurists Hint at Most Effective Forms of Advertising

Today’s ad industry scarcely resembles that of even one year ago. The explosive growth of social media and interactive tools has forever altered the advertising landscape.

Still, with these dramatic changes, it is important to note that two key advertising industry mainstays endure—the appeal of emotion in advertising and the importance of a solid strategy prior to selecting media tactics.

The future also holds great promise for screen-based media – television and video available on buses, gas stations, grocery stores, as well as in the home—as it take on unprecedented importance to advertisers and consumers alike. Ironically, it seems as though the only constant in advertising is change—get ready for an exciting future!