The economic shake up along with the rise of the Internet has changed the way business is conducted; small businesses should not delay in building a strong online presence. Let Update Small Business put a cost effective plan together for you. “Waiting is 100% certain to deliver zero traffic” (D. White).

clipped from finance.yahoo.com

Even in a Recovery, Some Jobs Won’t Return

The downturn that started in December 2007 delivered a body blow to U.S. workers. In two years, the economy shed 7.2 million jobs, pushing the jobless rate from 5% to 10%, according to the Labor Department. The severity of the recession is reshaping the labor market. Some lost jobs will come back. But some are gone forever, going the way of typewriter repairmen and streetcar operators.

Many of the jobs created by the booms in the housing and credit markets, for example, have likely been permanently erased by the subsequent bust.

“The tremendous amount of economic activity associated with housing, I can’t see that coming back,” says Harvard University economist Lawrence Katz. “That was a very unhealthy part of the economy.”

Now that door, too, has shut. With 1.6 million jobs lost over the last two years, the construction sector has accounted for more than a fifth of the jobs lost since the recession began.

“Waiting is 100% certain to deliver zero traffic” (D. White).

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As a matter of fact, Maria shared with me late last week, that La Comunidad had over 800,000 hits in September alone withsome upcoming promotions that will quickly drive that number to over 1,000,000 hits a month. La Comunidad currently offers great local / state and national bilingual banner ads , however their customers asked for more ways to get their message out through press releases. Maria and her partners listened and responded by creating the opportunity to not only publish press releases, but articles and interviews, too. Source: LaComunidad Online Newletter

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A big change is happening to Google search and it is called Caffeine.  Google released Caffeine recently on a limited test basis.  Here is what search engine advice author Kalena Jordan reported in a SitePro News article: Conclusions

• Probably the biggest eyebrow raiser for me was the marked jump in keyword density between SERPS on the old Google and SERPS on Caffeine. In nearly every comparison, the Caffeine SERPS featured site titles and snippets with a much higher phrase and/or keyword density. Coincidence? I doubt it. • It’s definitely faster. Every search query I tried on Caffeine was returned at a faster speed than with the current Google. Impressive. • Caffeine seems slightly fresher. Some of the results I observed in Caffeine SERPS and not in regular Google SERPS were more current. For example, blog posts published within the last couple of days. • Apart from the ego search, old Google out performed Caffeine in the index size category. But this is likely because only a handful of data-centers have Caffeine on board so far. • Caffeine definitely has a heavier emphasis on social media, with results from sites like Blogger, LinkedIn, Facebook and Google Profiles featuring more prominently, particularly for name searches. Wiki pages still seem to rank highly in both Caffeinated and Decaffeinated Google.

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Discover how well you are building your personal or organizational brand online.

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73% of hotel customers researched their options online

Source: Harris Interactive

Online ads to generate $19 billion by 2009 Source: Jupiter Research

40% of Web users shop online more due to high fuel prices Source: Shopzilla.com

Car dealers receive an average of 37 leads a month from their websites Source: JD Power

86% of users click on the top five search results of a search engine

Source: Espotting

Annual Internet search usage and volume projected to exceed 100 billion in 2006 (you can image what that is now) Source: Kelsey Group

Today, the fact is simply this: every business must have a professional online presence and online visitors need to be able to find it. Companies that delay doing this will suffer enormous costs from having to play catch up to the ones who act now.

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