clipped from www.webatsimon.com

Ad Futurists Hint at Most Effective Forms of Advertising

Today’s ad industry scarcely resembles that of even one year ago. The explosive growth of social media and interactive tools has forever altered the advertising landscape.

Still, with these dramatic changes, it is important to note that two key advertising industry mainstays endure—the appeal of emotion in advertising and the importance of a solid strategy prior to selecting media tactics.

The future also holds great promise for screen-based media – television and video available on buses, gas stations, grocery stores, as well as in the home—as it take on unprecedented importance to advertisers and consumers alike. Ironically, it seems as though the only constant in advertising is change—get ready for an exciting future!